AHOY - our top 20 - CrossBoundary

CrossBoundary

Brand Strategy, Brand Identity, Guidelines and Websites

CrossBoundary Group’s mission is to unlock capital for sustainable growth and strong returns in underserved markets. Several platforms, including
CrossBoundary Advisory, CrossBoundary Energy, CrossBoundary Access, Educational Infrastructure and the Fund for Nature drive impact by directly deploying capital for sustainable growth and strong returns. Ahoy revamped and expanded the group’s brand identity with a strategy-driven approach, and designed both the group’s website as well as the website of its largest platform, CrossBoundary Energy.

To initiate this rebrand, we visited Nairobi, Kenya, where CrossBoundary Group's headquarters are located

We conducted a workshop to delve into the organization's structure and purpose, naming, as well as its brand and website strategy

Brand Architecture

Our new logos for Crossboundary Group, the parent company, and its four platforms, come together as a family based on the same roots, with individual expression

Style Guide

for CrossBoundary Advisory

Style Guide

for CrossBoundary Energy

CrossBoundary's website

serves a hub for all its platforms

CrossBoundary Energy

has its own, separate website with a related yet distinct look and feel catered to its audience seeking renewable energy solutions for their businesses

Brand applications

reach from websites to utility gear and everything in between: event branding, presentations, social media...