Guided by our research, strategy and design system established for the parent company CrossBoundary Group, we created a distinct identity system and website for CrossBoundary Energy, whose mission is to decarbonize enterprise by providing cleaner, cheaper and more reliable power. Although currently Africa-focused, the brand is positioned as a global entity that embodies qualities such as dynamism, entrepreneurship, expertise, pioneering spirit, mission-driven focus, cultural fluency, and visionary outlook.
