Blue, bold and square – a digital brand update for an American design company

feature our expanded color palette of pastels combined with the corporate blue

To stand out with a bolder tonality online, we developed a 'square, bold and blue' grid which offers both consistency and flexibility

an interactive version will soon be launched on Wolf-Gordon's website

Instagram's feed has crucial importance in gaining new followers – clear visual guidelines and defined types of post uses made it happen

Social Media storytelling can unfold in many ways using our key elements: the square, and the color blue

... along with an updated look through unique props

and 'less is more' image crops

The grid works with still images...

or as an animated collage featuring trends, themes, or entire collections, easily produced inhouse using custom formatted canva templates

Our new design system is integrated on the website – here a video template for the splash page combining text, stills and motion

The grid is reinterpreted for other digital tools like a digital sales presentation that is easily customized in-house

with a new digital magazine 'HOWL'

'HOWL' is curated to serve as editorial inspiration for creatives