The Winter Show is the leading art, antiques, and design fair in America, where curators, designers, and collectors vie for the best works on the market. Ahoy designed a new identity for the fair – from an extensive print and online advertising campaign to signage, collateral, VIP cards and invitations and social media and everything in between. Finding their unique edge in a world between contemporary art and antique collectibles was the challenge we solved with a style merging modernism with a decorative note.