AHOY - our top 20 - United Nations

United Nations

The UN's first common visual branding for Sustainable Development across 160+ countries

For the first time ever, United Nations country teams are adopting a common branding which puts the Sustainable Development Goals at the center of its work. They are guided by the UNSDG, which oversees development operations in 162 countries and unites 34 UN funds, programs and agencies to ‘do development together’. AHOY’s task, now in its fifth year, is to create this new common visual identity and brand guidelines along with many outputs to achieve the perception of ‘One UN’ with a modern and uplifting attitude that is embraced by everyone.

United Nations Tanzania

Connie is accidentally stumbling over ahoy's UN branding, on vacation in Dar Es Salaam... colors a bit bleached out by the sun but otherwise, right on!

The colors of the 17 sustainable development goals guided our visual identity

to recall our common cause and embrace and inspire everyone around the globe

The logo had to be recognized globally, so our templates included typographic translations into Chinese, Russian and Arabic.

A first style guide for the United Nations Sustainable Development Group led to...

... a first effort by the UN to give all teams around the world the same design elements to represent ONE UN. Here are some of our templates, distributed to and implemented in 160+ countries