With a reframed mission, ‘Together for Sustainable Social Development’, Siemens Foundation approached us with the task to ‘rebrush’ its website, provide a key visual for its redefined mission, and to unite all other collateral under our new visual umbrella. Being loyal to its current brand but ‘freshen things up, make a statement and provide clarity’ was the ask – we responded with elegant oversize typography, a fresh combination of colors, clean shapes, authentic photography, subtle motion, and lots of breathing room. Here are some examples of our outputs.