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The Rockefeller Foundation

Big Bets, Real Results – the foundation's first interactive Impact Report

For The Rockefeller Foundation’s first interactive digital impact report, we transformed a complex year of global work into a clear, immersive experience. Documentary-style film, data visualization, hand-drawn illustration, motion, and an interactive globe move audiences from the big picture to the people and places behind the numbers, revealing impact across food, energy, health, jobs, and climate. Clear navigation, thematic pathways, and multiple entry points help people quickly find the stories, data, and areas most relevant to them.

Throughout the report, our hand drawn illustrations are standing on their own, overlay photography, and come to life via animation

The report is designed 'mobile first' to reach all our audiences, from partners and policymakers to funders, grantees, media, and foundation teams across the world

The screen version offers clear navigation, thematic pathways, and multiple entry points help people quickly find the stories, data, and areas most relevant to them

Videos are a substantial part of the report, handing the foundation's collaborators and beneficiaries the mic

A social media campaign illustrates the report with short videos of key highlights featured in the report