The Risk Communication and Community Engagement (RCCE) of the World Health Organisation (WHO) collaborated with ahoy on an effective action plan and campaign to help communities engage in contact tracing during the Covid-19 pandemic. Ahoy and RCCE worked closely to conduct interviews with stakeholders across the world to create a series of videos capturing their successful approaches, and their underlying guiding principles based on trust and respect. Reports and presentations went deeper into the subject matter to educate communities worldwide.