In our eighth year of collaboration with New York University, we remain inspired by the city itself to create fresh takes of the visual identity and campaign for NYU Alumni Day, an annual celebration for NYU alumni in and around Washington Square Park in New York City. Our scope concists of the design of posters, invites, signage, street banners, taxi tops and social media templates for a series of events including networking cocktails, concerts, discussions, and a closing party in the park. Here are our favorite campaigns.