“100 years ago, WNYC was launched as a municipal radio station; today we are a global audio leader reaching millions of listeners in New York and around the world,” said LaFontaine E. Oliver, President of NYPR. “This Centennial will honor our longevity and legacy. But even more important, it will provide a powerful catalyst to recommit to our role as the oxygen of democracy and an important convening space for our local community.” Ahoy had the honor to create a dynamic, flexible brand and campaign based on the concept of a sound wave, the heart beat of New York – celebrating both WNYC’s rich history, and its future.